Can a cute little fuzz ball like a penguin make your life a nightmare? According to the latest from search giant Google, they’ve just updated their algorithm again:
“The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.”
According to this article:
“Penguin was an update to the Google algorithm that was released on the 24th of April, with intention of apparently penalizing sites for over-optimization, otherwise known as spamming.” See more at http://mattsmarketingblog.com/seo/the-google-penguin-update/
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Here’s hoping your website or blog didn’t get beat up by Google’s latest update!!